top of page
Writer's picture9OM

Digital Marketing: Basics & Business Gains

Do you want to know why you should consider Digital Marketing to be your next business move?

If you are still struggling to achieve your business goals and meet your target audience, then stop looking at the traditional marketing methods.


Let’s dive into the basics of Digital Marketing before jumping into step-by-step strategies.


What is Digital Marketing?

Digital Marketing is a set of online marketing to sell products or services to potential customers using different online means, i.e. social media, search engine optimization, email marketing, website etc. According to digital marketers, the brand is required to have new ways and tools to understand the customers’ behavior online as compared to traditional marketing.


Do you remember when was the last time you read a billboard? Actually I don’t remember one. Why should I even? Now, every ad or promotion is just in front of my eyes through my phone.


That’s why digital marketing comes into the picture! Billboard, a traditional form of marketing which is quite expensive as well. As the customers have become mobile-friendly so why don’t we sell our products and services where they spend their most of the time?

Yes! On the Internet!


The internet has changed the facet of marketing. The days are gone when you can’t count the impressions of the advertisement but now you can easily target advertising and analyze how many people saw the advertisement or did we get the desired results?


Just think this way, online websites and social media have many eyeballs and their users spend a good amount of time in using these platforms, so it’s better to use them to advertise or promote products and services to generate revenue and awareness.

With time, the graph of people using such online platforms is hiking and the market of traditional media is somewhat declining. Clever is one who shifts the marketing strategy to what the users find at ease.


Some reasons why you should consider hiring a Digital Marketing Agency in New Delhi:


  • Digital Marketing Services are less costly to traditional marketing:

Conventional Marketing strategies, including print and TV, are all the more expensive due to expensive assets and the trouble to track ROI (return of investment). But Digital Marketing uses target research and analytics to figure out which marketing approaches are working well for the brand and which do not benefit the resource cost. Thus, online promotions are generally less expensive from the beginning and hence forestall from overspending on failing campaigns.

  • Provides great opportunities to small businesses:

Digital Marketing closes a significant part of the gap between large, medium, and small businesses as it profits each level with many of the similar resources. While huge big businesses with big marketing budgets will spend more on paid promotions and advanced software, digital marketing offers small sized businesses more chances to build brand awareness and build audience and engagement.

  • Easy to measure ROI:

When it comes to conventional marketing tools, it is substantially harder to quantify the ROI of a print ads than it is to gauge that of online ads, in light of the fact that the audience of a print ad is extensive. With online marketing, you can easily target the audience to whom you want to see the ads and hence easier to determine which ad from to which location you have generated sales.

  • Mobile Marketing:

Do you know people spend more time using mobile phones than desktops or computers? Mobile Marketing opens up an entire universe of opportunities for user engagement, creating better user experience for new customers.

Since, many of your prospects actively access social media and digital spaces into their mobile phones, so your product or services’ websites should be competent to phones. Mobile Marketing from email and social media, permits you to reach prospects in their native environment.

  • Email Marketing Communicates Message:

Email marketing puts designated information directly before customers and potential customers. When automated, trigger messages can even be sent naturally based on client activities, further personalizing engagements. Most of the customers prefer to hear from the brand’s via email, so good email marketing can lead to conversions and sales.


Digital Marketing Tools

To interact with customers in digital spaces, different tools are used by the businesses. For any business to flourish online, there are some tools for digital marketing that you can use for brand visibility and sales.

Content Marketing:

We all know that ‘Content’ is the ‘king’. No digital marketing agency can make your products or services visible to your prospects to what great and unique content can do.

The aim of content marketing is to reach the target audience through the content. It’s an effective and engaging marketing tool to know about your audience as well as to inform them about yours. You can publish the content on websites, social media, email-marketing and SEO and PPC as well. Brands share content through e-books, infographics, videos, blogs, webinars etc.

Content should be relevant and should solve the users’ queries. It should be engaging and should be SEO driven so that it can rank higher in search engine results.

Search Engine Optimisation, abbreviated as SEO, is a set of practices to rank the website in search engine result pages. SEO is an organic and unpaid form to generate traffic on websites. There are some components while optimizing the pages :

  • Content Quality

  • User engagement

  • Mobile friendly

  • Quality of inbound links


As 92% of the people use Google to search online. And there is no predictable rule to position the website highest on Google as it keeps on changing its algorithm. So the best practice is to keep checking your page’s performance and make changes appropriately.


Simply, SEO is truly only a course of proving to web search tools that you have a best website, the most definitive, the most trusted, the most exceptional and intriguing webpage that they can suggest to their users - the searcher. Get people to talk about your product or services, produce great quality content, get quality backlinks, and Google will be more sure that you are the best outcome that they can offer to their searchers, and that is the point at which you will begin positioning on the first page of Google. But still, if you find this to be a hectic and time-consuming process, you can look out for SEO services in Delhi. And 9 o’clock media is among the best SEO services near you.


The main objective of social media marketing is to create brand awareness and visibility on social media channels and to establish customers’ trust. The most famous social media platforms are Instagram, Facebook, YouTube, Pinterest, Twitter and LinkedIn. As these social media channels have built-in engagement metrics, it's quite helpful to know how you’re engaging with your audience.

If we go further into social media marketing, you can utilize it to get leads or even as a sales channel.


PPC

PPC is a short for Pay-Per-Click.It is posting an advertisement online and paying each time somebody taps on it.


How and when users see your advertisement is somewhat more muddled. Whenever a spot is free on a search engine results page, also called a SERP, the search engine fills the spot with what is basically an instant auction.


Factors on which algorithm prioritizes:

Advertisement quality

Relevant Keywords

Quality of landing page

Bid Amount

PPC is a paid form where the advertisement leads to traffic on the website. Basically to rank on the search engine, you bid an amount.


You can track down your campaign and see if you’re achieving your target goals.


Digital Marketing should be in focus for all businesses’ marketing plans. Digital marketing not only engages and leads to conversion but also builds trust and long-standing relationships with customers. Explore the possibilities of digital marketing to realize the company’s growth.

If you’re looking for an agency to rock your social campaigns in 2022, then We, at 9OM, a digital marketing company based in Delhi-NCR & Mumbai provides 360 degree marketing solutions. From Smm services to Design Services, we are best known for our creative campaigns.





12 views1 comment

Recent Posts

See All

1 Comment


Sumit Sehgal
Sumit Sehgal
Apr 08, 2022

Great content

Like
bottom of page